Roger Branon Rodriguez

I design digital systems and AI-enabled products that stay human under pressure.

I focus on clarity, interconnection, and care. Especially when complexity, risk, or uncertainty are involved.

Most systems work when everything goes right. AI systems have to work when things don’t.

Current Project

Emote

A behavioral framework for AI and trust-sensitive systems.

emote
behavior.pause_when_uncertain
Quick check: did your phone number change?
“I can’t log in.”
behavior.clarify_before_action
Do you mean archive it, or permanently delete it?

Patterns

Named playbooks for fragile moments: ambiguity, consent, repair, and escalation when limits are reached.

The “what” of trustworthy behavior.

Tokens

Small, portable behavior commitments you can reuse everywhere, across AI prompts and UI.

The “how” that stays consistent.

Your stack

Emote doesn’t replace your tools. It aligns behavior across prompts, UI, support, and policy.

Same language. Same intent.

Emote explores how AI-powered systems should behave in moments of confusion, consent, and repair. It translates emotional research insights into reusable patterns and behavioral tokens that guide how AI responds, escalates, and recovers when uncertainty is high.

This work is ongoing.

Selected Work

Systems that prioritize clarity, trust, and accessibility

A selection of projects where human judgment mattered more than novelty.

Testimonials

Kind words from colleagues

A few notes from people I’ve partnered with across research, systems design, and high-stakes delivery.

Jessica Dowling Hammer

Sr. Director of User Experience · symplr

Roger is a community builder and connector. Among all his talents as a UX Researcher and Designer, his true superpower is making people feel seen, heard, and comfortable.

Judy Summersgill

User Experience Research Manager · symplr

I can enthusiastically offer my highest recommendation for Roger, who was an exceptional member of our UX research team at symplr. We lost him during a broad corporate reorganization, and if I had an opening, I would hire him back in a heartbeat.

Joel Gabiola

Staff UX Strategy Lead · symplr

I had the pleasure of working with Roger on several high-impact projects, and he is one of the most insightful and strategic UX researchers I’ve collaborated with. His ability to uncover deep user insights and translate them into actionable design recommendations is truly remarkable.

Jen Fox

Product Design Manager · Limble

Roger is a rare blend of sharp design thinking, fearless feedback, and a true gift for facilitation. As a designer on my team, he had an exceptional eye for detail and wasn’t afraid to challenge ideas, pushing us toward more thoughtful and innovative solutions.

Sarah Sarver

Senior UX Interaction Designer · symplr

I had the privilege of working with Roger for over four years, and he is truly exceptional. His presentation skills are unparalleled—crafted with precision, empathy, and a gift for storytelling. He advocates for users with the conviction of someone who deeply understands their needs.

If you’re building AI-powered products and want them to behave with care, clarity, and accountability, I’d love to talk.